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BUS 402: Marketing Research

Secondary Data for Marketing

Secondary data in market research is made up of information collected from a variety of sources. Secondary data sources include academic journals, government publications, market research reports, industry studies, and online databases. Secondary sources often describe, summarize, review, interpret, and analyze primary sources.

Additional Databases

Here are additional databases that may help you with your research.

Recommended Databases

Business Source Premier
Limit Your Results

Business News Sources