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Sage provides online Encyclopedias, Handbooks and Dictionaries that cover topics in the Business & Leadership.
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The social sciences platform for SAGE and CQ Press books, reference materials and other content.
Dictionary of Marketing
Dictionary of Marketing by
Call Number: ebook
Publication Date: 2011
A Dictionary of Marketing is an accessible and wide-ranging, providing thousands of entries on topics spanning terms for traditional marketing techniques , as well as leading marketing theories and concepts.
Welcome to Principles of Marketing
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