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BUS 402: Marketing Research: Getting Started

Course guide to support research assignments for Business 402: Marketing Research

Sage Reference

Sage provides online Encyclopedias, Handbooks and Dictionaries that cover topics in the Business & Leadership.

Market Research Handbook

Welcome to Marketing Research

"Times Square 3" by Yves Le Bail is licensed under CC BY-SA 4.0

Marketing research is the common currency in modern business practices as business and marketing decisions rely on research to make informed choices. BUS 402 helps students explore the critical role of marketing research in business, learn the language of marketing research, and learn how to implement and interpret key marketing research techniques. 

This course guide was created to help facilitate those research techniques by crafting a collection of resources that may be of use to you for this class.

Social Sciences Liaison Librarian

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Andrea J. Klyn
Office: LIB 141